Hello! I’m João Mattos
Paid Media Lead
Brazil

I drive scalable campaign success—boosting efficiency through technical innovation and team mentorship. As a data-driven leader, I orchestrate end-to-end paid media operations, leveraging SQL, Python, and marketing APIs to build automations that cut manual work and ensure bulletproof data integrity. My team delivers actionable insights for impactful decisions, fueled by targeted training and feedback that empower analysts to elevate campaign performance.

About

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Blog

June 18, 2024

Meta Ads Advanced Matching


Meta Ads Advanced Matching
August 5, 2024

Meta Ads Conversions API


Meta Ads Conversions API

Got questions?

You can reach out to me via email or WhatsApp. I will get back to you as soon as possible.