Hello! I’m João Mattos
Senior Paid Media Analyst
Brazil

Paid Media Analyst with an engineering mindset, scaling US-based eCommerce DTC brands through data-first approach. At my current role, I manage six-figure monthly ad spend across paid Search and Social channels, building analytics pipelines and turning complex attribution data into measurable growth.

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Blog

June 18, 2024

Meta Ads Advanced Matching


Meta Ads Advanced Matching
August 5, 2024

Meta Ads Conversions API


Meta Ads Conversions API

Got questions?

You can reach out to me via email or WhatsApp. I will get back to you as soon as possible.