Hello! I’m João Mattos Senior Paid Media Analyst

Scaling a portfolio of US-based furniture eCommerce brands by engineering a data-first approach to paid media, managing a 6-figure monthly ad spend across Google, Microsoft, and Snapchat.

• Architecting and maintaining a robust marketing analytics stack to deliver actionable intelligence to stakeholders.
• Translating complex MTA data into clear optimization strategies to improve ROAS.
• Implementing sophisticated tracking solutions with Google Tag Manager (GTM) and overseing product feed integrity with DataFeedWatch.

Starting as a Paid Media Analyst, I quickly advanced to the role of Paid Media Operations Lead at Laranjeira. My responsibilities included:

• Training and mentoring analysts;
• Developing and implementing marketing strategies;
• Oversee and manage the day-to-day operations of the paid media team;
• Creating custom integrations and automations between marketing tools;

Worked alongside a few angencies, including V4 and Ultra, and as a freelancer, managing paid media campaigns for a variety of clients. My role involved:

• Optimizing campaigns on Meta and Google Ads;
• Analyzing performance data on Google Analytics 4;
• Ensuring tracking accuracy and data integrity with Google Tag Manager;
• Developing and implementing marketing strategies;

Worked as a web developer at AutoGestor, a startup in the automotive sector. My main responsibilities included:

• Developing and maintaining the SAAS web application;
• Writing code in PHP, JavaScript, and HTML/CSS;
• Building and maintaining APIs for the web applications;
• Integrating third-party services and APIs into the web application;