I'm João Mattos, Paid Media Operations Lead at Laranjeira Agency in Brazil. I oversee the full lifecycle of paid media operations, from client onboarding and budget allocation to post-campaign debriefings. My responsibilities also include training and mentoring analysts, enhancing their capabilities and fostering data literacy within the teams under my leadership.
My approach to optimizing these operations is fundamentally data-driven, significantly enhanced by a strong technical background. I leverage this expertise to build custom integrations and automations between marketing tools, creating trustworthy data pipelines that improve reporting accuracy and efficiency for my team. Furthermore, my proficiency in data analysis and web development allows me to dissect performance across the media lifecycle, identify key insights, troubleshoot tracking issues, evaluate landing page effectiveness, and ensure the overall data integrity crucial for strategic decision-making.
Starting as a Paid Media Analyst, I quickly advanced to the role of Paid Media Operations Lead at Laranjeira. My responsibilities include:
Worked alongside a few angencies, including V4 and Ultra, and as a freelancer, managing paid media campaigns for a variety of clients. My role involved:
Worked as a web developer at AutoGestor, a startup in the automotive sector. My main responsibilities included:
You can reach out to me via email or WhatsApp. I will get back to you as soon as possible.